WHO WE ARE

Redhead Equipment is a Saskatchewan owned and operated dealership employing over 350 people in six state of the art facilities. Focusing on the sales and service of heavy-duty trucks, construction, agricultural, oil, gas and forestry equipment, Redhead Equipment has been a dynamic and innovative leader in the marketplace for over 63 years and is currently one of the largest equipment dealers in Saskatchewan.

Since 1948 the Redhead family has built a reputation as Saskatchewan's premiere supplier of new and used motor graders and heavy construction equipment. Subsequent expansion into agricultural equipment and heavy trucks makes Redhead Equipment the best place to find quality heavy equipment of any kind. Redhead has outpaced its competitors by offering superior product lines, state of the art facilities and unrivaled customer service.
Redhead Equipment has been pleased to receive numerous awards over the years for both customer service and sales achievements, including being named one of Saskatchewan’s top 100 businesses by Saskatchewan Business Magazine.

HISTORY

Redhead Equipment got its start in 1948 under the name of W.F. Fuller Machinery Limited. Gordon Redhead worked there until 1968 at which time he purchased the business and changed the name to Redhead Equipment. Gary Redhead, Gordon’s son, joined the family business in 1969 and worked with his father until 1980 when he bought his father’s interest in Redhead Equipment and became the President and CEO. Gary Redhead continues to run the business today.

Redhead Equipment was originally a Champion motor grader dealer, but expanded in 1971 to also become the John Deere construction equipment dealer. In 1990, they diversified operations further by adding Mack trucks. In 1991, Redhead Equipment resigned as the John Deere dealer and acquired the Case Equipment dealership, including both construction and agricultural equipment. In 1998, Champion was purchased by Volvo Construction Equipment and as a result, in 2001 Redhead Equipment added Volvo construction equipment to its product line.

In 1998, Redhead Equipment purchased Southwest Pro-Ag, an agricultural implement dealership in Swift Current, further expanding the company into south western Saskatchewan. To better serve the growing business Redhead Equipment constructed facilities in Swift Current, Lloydminster and Regina in 1998; earning themselves a cover story in Border Business Magazine.

In 2004, Lakeland Implements was purchased in Lloydminster adding agriculture to the existing truck and construction operation in that city. 2007 brought the construction of a new facility in Saskatoon, amalgamating the two former branches into one state of the art facility, providing a diversified clientele with one stop shopping. 2007 also brought the acquisition of Boundary Motors in Estevan, further expanding the business into the south east corner of the province.

MISSION STATEMENT

To be a vital contributor to our customer's success by consistently providing innovative products and services matched to their unique business needs.